What did that show actually make?

Four things that make this number wrong

Most show maths goes wrong in the same few places. This calculator follows the same rules LASI uses on a live show, so the answer here is the answer there.

A gift is never in the denominator

Giveaways cost you stock, so they belong in cost of goods — but they were not paid for, so they must stay out of profit per unit and average sale. Divide by every unit that left the room and every figure reads low.

Profit per unit divides by units paid for

And average sale divides by paid orders, not by order count. Order count carries the cancels and the $0 giveaways, which is how a good show ends up looking like a bad one.

An average unit cost drifts

Pallet price ÷ item count is right until you restock at a different price — then it quietly rewrites the cost of stock you already own. The number that holds up months later is the cost of the actual unit that sold.

No cost, no number

If you have not priced your giveaway stock, this calculator leaves those units out and says how many are uncosted, rather than charging them at the selling price. A guessed cost is worse than a missing one.